Terciopelo is the spanish word for "Velvet" and is the playful use of words that reminsce the soft texture of velvet and the word "Pelo" means hair in spanish, completing the meaning of "soft hair". It contrasts with the edgy and diverse haircut styles that are included in the magazine, which aims to a young crowd that admires pop-culture artists and the way they style their hair. The content varies from hair care and styling, and pop-culture stars' hairstyle watch, and a do- it-yourself section of styling as a celebrity. This is a self-developed creative concept.
