User's Conference Promotion Mailer

Every year, Connect is known as the premier gathering of print industry leaders. Its a place for customers to explore the latest technology developments and learn how to fully utilize their existing EFI tools, in order to maximize and connect their people, processes and products. Connect is value-packed and information-rich user's conference for the print industry. There are more than150 breakout sessions, panel discussions, user group meetings and a Solution Center staffed by industry experts. Plus, there are lots of peer-to-peer networking events. The objective of the project was to create a direct mail campaign to draw more customers to the event utilizing three key words Discover, Innovate, and Integrate. The work below demonstrates a build from concept to design using three different design approaches narrowed down to one idea. That idea would dovetail into a series of three mailers.